Pivotal Targeting was formed in 2012 to help opposition around certain ballot propositions
in California.The business was then expanded to offer data analytics and voter targeting to
other political campaigns.
The members of the Pivotal Targeting team are experts in a diverse range of data and
analytic methods, who draw upon backgrounds in both academic and applied research to find the
right solutions for our clients. This enables us to provide a range of services including survey
optimization, persuasion modeling, and audience targeting. We also offer comprehensive research
capabilities to take our clients through every stage of a project, from experimental design and
implementation to interpretation of results.
Pivotal Targeting is now a part of 605, an independent audience measurement and analytics
firm focused on optimizing marketing and programming within the media and entertainment industries.